Advertising Design Project (FYP) Intro

INTRODUCTION

  • Product

Museum

  • Brand

The Submarine Museum Melaka

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  • Problem Statement and Issues

The problem statement and issue of The Submarine Museum is that losing more            significance by the people. Though The Submarine Museum is in Melaka which              is the historical city it loses its significant being far away from the city which                    causes people to be not aware of this museum as they fail to relate the Navy                  army to the current time.

  • Target Audience

               Demographic

                  Age                                          :                 15-17 years old

                  Gender                                     :                 Male and Female

                  Education                                 :                Secondary School

                  Occupation                               :                Students

                  Race & Ethnicity                      :                 All Races

                  Geographical Location            :                 Urban and non-urban

                Psychographic

                  Perception               :    To be grateful of other’s life who sacrificed                                                                         for us.

                   Learning                 :   Word of mouth form friends and family,Online and                                                            Offline  media and promotion

                   Motivation & Need :  To give back love and support to armies and                                                                     their families. Apply the values in life

                  Attitude & Personality  : Curious and adventurous

                  Lifestyle                     :  Advanced in handling gadgets and accepting                                                                     changes in life.

CAMPAIGN

logo

  • Campaign Name : Survive the Deep
  • Big Idea                : Beneath The Surface
  • Concept               : Hi-Technology Interface
  • Tagline                 : Revive The Survive
  • AimTo raise awareness on  Navy army and their families’ life and sacrifices they made to serve our country.
  • Objective
    • To hype back the museum to get more visitors.
    • To create the engagement towards discovering this museum and the story behind it by the experience.
    • To give an experience of the surviving like a Navy.
    • To encourage people to visit the museum to get experienced in real instead of seeing in the movies and other mediums.
  • Unique Selling Proposition

Experiencing the past life in a futuristic aspect.

Situation Analysis 

Situation Analysis Final A4

chosen museumad Technique

final execution

the execution of the whole campaign.

concept board-01 concept board-02

Minor medias – Website and Environment Media

             EXHIBITION PROFILE

EXHIBITION PROFILE

          FLOWCHART

FLOWCHART 1 FLOWCHART 2 FLOWCHART 3 FLOWCHART 4

FLOOR PLAN

FLOORPLAN-01

WEBSITE

website compile FINAL-07

website compile FINAL-05

website compile FINAL-08website compile FINAL-01 website compile FINAL-02  website compile FINAL-04website compile FINAL-03 website compile FINAL-06

FINAL ARTBOARD

A1 board 1-01 A1 board 2-01

 

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