Campaign TVC Execution FYP2

22 December 2017, marked as the first phase presentation day in the journey of Advertising Design Project 2. In this stage, I were required to present 2 idea. Therefore, below are the ideas I proposed. Presentation Slides

 

Idea 1

Concept: Animation

Genre: Animation-Fantasy

Example/Precedent:

 

 

Idea 2

Concept: Mixing Life Action and Animation

Genre: Fantasy

Example/Precedent:

 

From the both ideas proposed, lecturers choose the 2nd (mixing life action with animation) to proceed my production.

 

 

Production of Critiques 1

 

IMG_8597

Preparing storyboard

 

IMG_8552

Preparing digital storyboard

 

IMG_8557

Preparing script

Production of Print Ads

Screen Shot 2018-03-15 at 21.21.43Print Ads 1

Screen Shot 2018-03-15 at 21.22.00

Print Ads 2

Screen Shot 2018-03-15 at 21.22.16

Print Ads 3

Production of Other Ads Format – Guerilla

Screen Shot 2018-03-15 at 21.11.37

Guerilla (Transparent billboard, kids can place their head on the costume and take pictures)

Screen Shot 2018-03-15 at 21.11.50

Guerilla (Glass billboard, kids can place their head behind the planets and take pictures)

Screen Shot 2018-03-15 at 21.12.00

Guerilla (Staircase with astronomy knowledge, boosting understanding of space science in between public)

Production of Other Ads Format – Out of Home

Screen Shot 2018-03-15 at 21.12.22      Screen Shot 2018-03-15 at 21.12.32

Screen Shot 2018-03-15 at 21.12.44Screen Shot 2018-03-15 at 21.12.56

Screen Shot 2018-03-15 at 21.13.05

Production of Other Ads Format – Social Media Intergration

Screen Shot 2018-03-15 at 21.13.26  Screen Shot 2018-03-15 at 21.13.41

Audio Visual 1

 

Audio Visual 2

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