Assignment 1 – Update 2

Hey there,

Thanks for staying with us, and welcome back.

For our case study, we’ve decided to use the wildly successful Burger King’s promotion, the “Whopper Sacrifice”


The Whopper Sacrifice is a Facebook application by Burger King to promote their new product, the “Whopper”

The idea behind this viral campaign is pretty simple.
Sacrifice 10 of your friends on Facebook, and you will receive a free coupon from Burger King.

The campaign basically highlighted the discrepancy between what constitutes a “Facebook friend” vs a “real friend”. An idea that anybody on Facebook has no doubt already joked about when they find themselves amongst their “real friends”.

The catchy phrase” You Like Your Friends, But You Love The Whopper” was catchy enough to generate enough awareness and interest to the audiences.

Burger King also redirected their audience to another application to something called “Angry-Gram”, basically a fun way to voice out your annoyance towards an annoying friend, & anyway, heres a link to a simple demo of the application

Thats all for tonight
cya all & stay tuned for more content


Assignment 1 – Update 1

Group: Cookies

Hi all

Been quite hectic lately & therefore the lack of updates

Anyway, heres a brief run through the progress so far.

We’re our group has somewhat completed with the info gathering & ideations, courtesy to my group members, & now we’re down to writing down to documenting the analysis & proposals. And without further ado, here we go…

This is our cover page, somewhat bland, but sufficient for a report

Progression 1

Introduction to the subject of analysis (KLEFF 2015)


Progression 2

Various promotional methods by the said event

Progression 3

Issues with the e-marketing strategies

Progression 4


So that pretty much sums up all that will be showed for this blog. teehee

For the full release, please stay-tuned,
& we’ll get right back at ya’

Week 4 Exercise (E-Marketing)

Lee Jun Khai



    1. Tell me, in your own words, what made the Barack Obama 2008 Campaign so successful?

During the 2008 presidential election, Mr Obama had used the internet as his method of campaigning. He had created a Facebook account & had hired a team of specialist to manage his online presence. This allowed voters to participate in his campaigns through comments & feed backs, making them feel as if they’re a part of Mr Obama’s ideal and they’re the ones fueling up the campaign.

Obama’s team had also utilized Youtube’s free video streaming services, allowing his campaign speeches to be repeated over & over again. His speech, posted on his official Youtube account, was watched for over 14.5 million hours. The cost to buy 14.5 million hours of TV broadcast time is $47 million dollars. This method is much more effective than TV advertising due to the fact that users choose to view the campaign advertisement rather than being forced to watch it on TV by the TV stations. This method, in theory, allows the user to be more susceptible to ideals & propaganda.

      2.   How would you use his strategy if you were run for president of Multimedia University’s Student Council?

Yes I would. If I were to run for the president of Multimedia University’s Student Council,I would utilize social networking sites as my main advertising strategy. This is because most young adults these days gets most of their news & information through social media applications. By discussing online, I’d be able to understand the issues faced by the students, even minor ones that most students would not bother to make an official report.

Week 3 Tutorial

Lee Jun Khai


1) Read Yahoo Mail from Gmail (POP Yahoo to Gmail)
Don’t have a Yahoo mail so I’ll just use hotmail
POP forwarding

POP forwarding 2

2) Forward MMU E-mails to your favourite E-mail.
MMU email forwarding

3) How to Insert an Inline Banner in Gmail
Inline Banner

4) Adding Signature to E-mails
Adding Signature

5) Creating an E-Mail Campaign
Email Campaign