1) #PaletteForYourPalate – TEALEAVES x PANTONE
LINK : http://paletteforyourpalate.com/exhibit
TEALEVES blends teas specifically for color beside aroma and taste, where this collaboration with Pantone is to bring out the understanding of “ the first taste with the eyes ” concept. TEALEVES reach out to expert from around USA and Canada to indesign with the color.
– Overall, they successfully bring out the message of the website which is “COLOR”.
– The paragraph followed “F” pattern design which is from left to right, from above to bottom.
– Call to action button set up directly after the description which is easier for customer to shop straight away
– The navigation is easy enough but the word is too small and uneasy to look at.
– TEALEAVES used iconic social media which is much more recognizable.
– The logo (no specific logo) purposely to be small because it want to let the images and paragraph stand out first as the grid layout shown below.
– Each scroll down show different grid layout of images to avoid boring typical type of grid.
– Every image shoot with same style and lighting where it look alike to avoid messiness eye leading and sudden color changing.
– Every bottom right corner have a tiny square box stated the color of the food it is.
– Description will appear if the mouse hover over the image.
– All the color sure does make us feel in love with it! <3
– Every sub-pages is a one page design where they keep it simple and short.
– Every image is static with same size same design which make overall look clean.
– Some words are grey in color with a slightly low opacity, is hard to look at with the white background.
– Left side navigation bar show title that you can found in this page.
– Also a one page design where you just need to scroll down to navigate.
– Typography with centre align to fill up blank space.
– TEALEAVES didn’t just show images with words of course, they also did show video for customer as a further step of understanding about the process of this collaboration.
– Very colorful isn’t? Calm and peace.
– They provide recipes for each drinks and dishes they designed in pdf. format.
– Beside, you can also print out the pictures of all their dishes on the purpose of “taste it with your eyes”. (make it into wallpaper is also a good choice)
– They have mobile responsive website.
– Overall it’s clean and simple.
– Took some time to load because of images size.
– Some grey color words are hard to see.
2) #URWHATUPOST – Bolthouse Farms
LINK : http://www.urwhatupost.com/
Bolthouse Farms is a vegetables farmland. URWHATUPOST is an awareness campaign website created to let people aware about what they eat starting from what they post on social media. URWHATUPOST gather the hashtag statistic from online social media and show a comparison between junk food percentage and healthy food percentage.
– The first page appears is the counter of hashtag, follow up with food images as shown below.
– The healthy food porn contain colorful boxes while junk food porn contain no color at all on the purpose to show that eat healthy can bright up your day while junk food doesn’t.
– There’s only one page in homepage, no scroll needed.
– Website look interesting with the moving images and create curiosity for user to click on it but it also a disadvantage of it because everything move in the same time which make user hard to focus at once.
– Each images have automatic drop down of a counter of hashtag about the food itself.
– Exp: Avocado have 3,294,377 of hashtag as seen above.
– The word “VS” come second to be notice even it’s at the center because the font is thin.
– Whole page only used the same box grid design which look kind of bored.
– Header is easiest enough where it only contain about and share.
– They used interesting phrase “WTF” instead of “About” to attract user click on it.
– Increase awareness by thinking twice before post.
– Each food have different interactive activities. For example:
– The grape image.
– On loading page, it written there Grape Galaxy and it appear to be a universe full of grape.
– The purple color make user feel excited with what’s coming up next. (Playful)
– The grape keep going around following the mouse hover direction.
– Each game also played different music based on the different situation for example classic, edm, rock, jazz.
– Compare to healthy food loading page, junk food loading page don’t have any color but grey which make it look dull, but that’s the purpose of it to make people feel nothing interesting about cake.
– On the share to social media section, it stated “ Think Before You Tweet ” compare with “ Tweet Your Vegetable “ (healthy food). It fulfill the purpose of think twice of what you post.
– It’s not a responsive mobile website where it take very long time to fully load and respond.
– The images being crop and typeface being shrieked.
– In the interactive page, it’s very hard to touch and give respond. Even the typeface also crash with social media icon.
3) Domino DXP – Domino USA
LINK : http://www.dominosdxp.com/#
“ The Ultimate Pizza Delivery Vehicle “ – DXP stand for “Deliver Expert”, which is the first purpose-built vehicle aimed at revolutionizing pizza. This website created to let customer have more further understanding about the new launch delivery service which currently only available at USA certain areas.
– Simple grid layout with eye leading to biggest image and follow up with call to action button “Go for a ride”.
– Videos are working well in link with Youtube:
– Making of DXP : https://www.youtube.com/watch?v=1rpiC1wBfto
– Desert TV AD : https://www.youtube.com/watch?v=t5hU2lpJnOk
– City TV AD : https://www.youtube.com/watch?v=Rq_YBk8pRL4
– Typeface are fine and bold enough to read.
– It’s common to see such loading page in any car race game but in here, it fit well for the purpose of this website.
– The main subject is catchy enough at the center with motion background.
– There’s a hamburger icon on right to go back home page. It’s visible enough to notice.
(Following is the half of the ride from left to right each)
– As you can see along the ride, they show out every detail special feature that DXP have.
– Overall positive and negative spaces are well used with color and object.
– The background have motion such as a sailboat or a bird pass by.
– If you notice, the whole ride showed from morning until night and even rain to show that Domino DXP sent delivery in any situation no matter how the weather change.
– They successfully bring out the purpose of the website which is navigate the new delivery model DXP and the message too.
4) Boxtrolls Adventure – THE BOXTROLLS
LINK : http://www.theboxtrolls.com/
It’s a cartoonist website where you can go on an adventure with Eggs and the boxtrolls. Beside then that, there also shown everything detail about the boxtrolls. It’s a website to promote THE BOXTROLLS movie.
– Eye lead toward the title and characters at the center, follow by the two box on left right.
– Left box lead you to an adventure about the movie timeline while the right one show other feature in this website.
– Overall graphic sure does awesome. (Old time england classical time)
– The typeface are perfect with the boxtroll and classic style.
– The bottom right wordings are a little bit hard to look at especially the opacity of it.
– The title in the middle will disappear afterward and left blank makes the space unbalance where above are heavy while below is empty as shown below.
– It fit the boxtrolls style well where they use gear as technology to build and light up their underground pipe house.
– There are 4 chapters of adventure from the movie beginning, love, climax, ending and each chapter are short where you only spend around 5 to 8 mins to complete it. (Of course they won’t put every timeline in to give you a spoiler.)
– Every chapter before it start, they will show a short video from the movie following the chapter. This is to let user understand and get attracted to the story itself.
– From the picture it look interesting but the interaction is just normal click and go where you just need to collect cheese to pass the chapter.
– It serve the purpose following the movie where they also searching for cheese in movie.
– There are also some mini activities in the chapter to make it more interesting.
– After playing the game, normally we will click on the menu in order to lead us back to home page but this website doesn’t follow the typical rules. To head back to home page you will need to click on the title logo at bottom left “THE BOXTROLLS”. This part of navigation make user confuse.
– Menu page is where you can found out the feature of this website.
– Every trailer list they posted available here link with Youtube.
– As you can see, all the character are facing the wall and you can click on it to read a simple description about the character.
– They also provide prints and play, interactive page where you can print out the provided designed paper and have fun with families.
– It’s very suitable for kids which is their target audiences.
– This page show mostly the promote and share function.
– The social media icon appear when you hover over the social icon and there’s a page where you can also share to social media which is messy information given that appear multiple time. It is unnecessary to do so where they can just straight put on social media icon on the bottom right.
– After click into this page i can’t click back to the home page where it stuck at here only.
– Basically, this page can be shorten out or just put into the menu page.
5) Dawn Of Apes Quiz – Dawn Of The Planet Of The Apes
LINK : http://www.dawnofapes.com/#quiz
It let you test quiz to calculate which character are you based on the movie. Overall, it serve its purpose well where the movie show about how cruel and status in the society is no matter in apes world or human world.
– Everything look very serious with dark color tone and bold typeface.
– The word “TAKE THE TEST” come first follow by the background picture and copy-writing.
– The footer is clear and easy to read with black and white color.
– Recognizable social media icon used.
– The word “MENU’ on top left is not needed where there’s already have the hamburger icon with it.
– The red box on right make the space on left right unbalance but it doesn’t have any big deal because the color used make it blend well in someway.
– Overall, used colors are only red, black and white.
– There’re some short paragraph can be read while waiting for the page to load where they actually make a good use on time.
– The result page came out based on the choice of answer you chooses.
– It appear to be a status of character in a society and you can explore the character deeper.
– It listed out each character relationship with others character and also some behind the scenes photos taken.
– The menu section is just a minimize of the whole page horizontally and let you choose which page you want.
– Overall the website navigation is simple and easy to understand.
– It serve the purpose like taking a personality test to know your inner self.