Artist Impression Sketches
Artist Impression Sketches
Showcase Area Sketches
The BUILD IT! event main competition is recycle build so there will be some miniature building design display. All 4 design used boxes as main element that keep the recycle miniature display.
1st design: Stack up boxes on the floor with some transparent boxes as well to display some recycle miniature. The arrangement will be a straight line either horizontally or vertical.
2nd design: Same with the 1st design just the arrangement is different which the boxes will arrange in diagonal shape instead of flat side.
3rd design: It’s a hanging boxes concept along with miniature display in the boxes.
4th design: Boxes that attach along to the wall horizontally.
Info Area Sketches
This section mainly show information about the event as well as the Architecture Museum background info.
1st design: A curve shape of large board with build in LCD touch screen that show event official website.
2nd design: Same with the 1st design just the shape will be straight and top part design will bend down few degree as its easier for visitors to look up.
Creative Area Sketches
An area which visitor can have some interaction of mini games and Augmented Reality (AR).
1st design: It’s the normal standing or attach to wall kinda design which only allow 1 visitor per round to check on the event info on the LCD touch screen.
2nd design: A Maybank cardboard tower design with LCD touch screen on each 4 faces. 2 screens with mini games another 2 with AR interaction. The intention to make it double is to not let visitors crowded in one space while waiting for turns.
Workshop Area Sketches
A small workshop that will hold around 10 person per session.
1st design: It’s the typical row type of table and chair arrangement.
2nd design: A curve design arrangement with a japan culture table design and cushion as seat. The table allow people to put in their leg into the table while sitting on the floor.
Rest Area Sketches
Place specially for family or parents to rest while wait for their children exploring around the exhibition.
1st design: A L-shape design seat along with a LCD screen attach on the thick pillar.
2nd design: Curve shape seat that attach with the workshop wall.
3rd design: Seat that attach with a long wall. The wall contain some architecture timeline and LCD screen that show information/photos about the building.
Photo Booth Area Sketches
Section for visitors to take selfie with different famous architecture as background. This concept is to let visitors feel like they been there for a vacation kinda feeling.
1st design: Visitors stand in between a normal box design camera and big green screen as background.
2nd design: A photo booth that similar with japan street photo booth where visitors go inside and take photo. The function still the same which they could choose different famous architecture as background.
Brief Intro Explanation
About museum: Malaysia Architectural Museum is one of the museum fall under the management of The Department of Museum Malaysia. Its a museum that exhibits the history and culture of Architectural in Malaysia from the earlier beginning until modern high-tech today. Also known as ” Malaysia in Miniature” during the early stage.
Problem statement: Peoples not gaining knowledge about architecture due to lack of exposure with limited sources or information.
Aim: To promote an awareness toward the publicity about the architectural heritage and the importance of preserving it.
Advertising objective: To increase publicity by creating variety interaction platform about architectural with the target audiences.
Advertising message: To let target audiences understand that Architectural subject matter could be fun and knowledgeable at the same time.
USP: The first architecture campaign that showcase story about Malaysia architect cultural and used recycle materials as medium.
Target audience profile: Young adults between the age of 13 until 25 years old
Floor Plan Studies
I found a website that explain Floor Plan Fundamentals which i personally feel quite useful in my floor plan planning. I preferable with the axis floor plan layout because i can showcase my campaign medium (recycle building miniature) in the middle in order to attract audiences. I plan to make it open environment as possible since the branding is not well establish which peoples might have no idea what it is about.
Another floor plan i secondly prefer will be the plaza floor plan layout which easier on leading people walk path with the arrangement designed. Its can lead people eye on which they will see first as they walk in.
Exhibition Precedent Studies
I planned the overall look and feel will be modern but recycle so i came out with box design concept. The whole exhibition will use box and cardboard design with some recycle element like the water bottle lighting and the recycle miniature showcase. It have sharp edge while the texture
Exhibition Profile & Activity Flowchart
1. Showcase Area
In this campaign main competition is recycle build open for young adults in 2 category so there will be showcase of some miniature building that build using recycle materials in the exhibition. The placement for those miniature will be in a box design.
2. Info Area
Information Area won’t have any information counter but instead it will be a interactive big board that complete with LCD that show photos of Malaysia historical architecture on the top while bottom will contain information about the Malaysia Architecture Museum as well as some history of Malaysia Architectural. There will be 2 touch screen LCD for people to visit event official website too.
3. Creative Area
Audience will be able to have some mini game and Augmented Reality (AR) experience in this section on LCD screen. There’s games like Stack It Up! and Guess The Fact (Malaysia Architecture) while AR will require audience to download apps and a 3D model building will show up when hover over the selected picture.
The Maybank Tower Malaysia will be use as the design in a cardboard version where 4 LCD will be attach to each of the faces of the tower. The front and back LCD will be the mini games slot while left and right LCD will be the AR slot to avoid traffic in just one spot. As for the detail design of the tower (strips, windows) will use few layer of cardboard attach on it.
4. Workshop Area
Each of 2 hour will have a workshop on teaching how to build using recycle materials by craft master and each section will only have 10 slot available for a better 1 to 1 tutoring. Participant will require to register for the workshop and the materials are provided.
The work shop table design will be in a curve semi-circle shape which according to study a curved configuration improves visibility and student/instructor connectivity.
1) How Classroom Design Affects Student Learning
2) The Effects of Classroom Seating on Students’ Performance in a High School Science Setting
3) Do Seating Arrangements have an Impact on Student Learning?
4) Effective Classroom Seating Arrangements
5. Rest Area
Rest area is a area prepare for parents that waiting for their children during the workshop or exploring the exhibition.
The design of this area will be a long bench attach with the wall and the wall will have the design of a timeline showing Malaysia certain historical architecture from the Teluk Intan Leaning Tower (1885) > Penang Bridge (1985) > Kuala Lumpur Convention Center (1997) > Malaysia International Trade and Exibition Center (2017). There will be 4 LCD attach on the wall that show the story behind the building also.
6. Photo Booth Area
Audience can choose different worldwide architecture as background according to flavor and save it in jpeg and gif format. Just select the background from the touch screen LCD, then stand in front of the camera with huge LCD behind that show the selected backdrop. After that, people can straight away share to their social media through the LCD.