Brief Intro Explanation
About museum: Malaysia Architectural Museum is one of the museum fall under the management of The Department of Museum Malaysia. Its a museum that exhibits the history and culture of Architectural in Malaysia from the earlier beginning until modern high-tech today. Also known as ” Malaysia in Miniature” during the early stage.
Problem statement: Peoples not gaining knowledge about architecture due to lack of exposure with limited sources or information.
Aim: To promote an awareness toward the publicity about the architectural heritage and the importance of preserving it.
Advertising objective: To increase publicity by creating variety interaction platform about architectural with the target audiences.
Advertising message: To let target audiences understand that Architectural subject matter could be fun and knowledgeable at the same time.
USP: The first architecture campaign that showcase story about Malaysia architect cultural and used recycle materials as medium.
Target audience profile: Young adults between the age of 13 until 25 years old
Floor Plan Studies
I found a website that explain Floor Plan Fundamentals which i personally feel quite useful in my floor plan planning. I preferable with the axis floor plan layout because i can showcase my campaign medium (recycle building miniature) in the middle in order to attract audiences. I plan to make it open environment as possible since the branding is not well establish which peoples might have no idea what it is about.
Another floor plan i secondly prefer will be the plaza floor plan layout which easier on leading people walk path with the arrangement designed. Its can lead people eye on which they will see first as they walk in.
Exhibition Precedent Studies
I planned the overall look and feel will be modern but recycle so i came out with box design concept. The whole exhibition will use box and cardboard design with some recycle element like the water bottle lighting and the recycle miniature showcase. It have sharp edge while the texture
Exhibition Profile & Activity Flowchart
1. Showcase Area
In this campaign main competition is recycle build open for young adults in 2 category so there will be showcase of some miniature building that build using recycle materials in the exhibition. The placement for those miniature will be in a box design.
2. Info Area
Information Area won’t have any information counter but instead it will be a interactive big board that complete with LCD that show photos of Malaysia historical architecture on the top while bottom will contain information about the Malaysia Architecture Museum as well as some history of Malaysia Architectural. There will be 2 touch screen LCD for people to visit event official website too.
3. Creative Area
Audience will be able to have some mini game and Augmented Reality (AR) experience in this section on LCD screen. There’s games like Stack It Up! and Guess The Fact (Malaysia Architecture) while AR will require audience to download apps and a 3D model building will show up when hover over the selected picture.
The Maybank Tower Malaysia will be use as the design in a cardboard version where 4 LCD will be attach to each of the faces of the tower. The front and back LCD will be the mini games slot while left and right LCD will be the AR slot to avoid traffic in just one spot. As for the detail design of the tower (strips, windows) will use few layer of cardboard attach on it.
4. Workshop Area
Each of 2 hour will have a workshop on teaching how to build using recycle materials by craft master and each section will only have 10 slot available for a better 1 to 1 tutoring. Participant will require to register for the workshop and the materials are provided.
The work shop table design will be in a curve semi-circle shape which according to study a curved configuration improves visibility and student/instructor connectivity.
1) How Classroom Design Affects Student Learning
2) The Effects of Classroom Seating on Students’ Performance in a High School Science Setting
3) Do Seating Arrangements have an Impact on Student Learning?
4) Effective Classroom Seating Arrangements
5. Rest Area
Rest area is a area prepare for parents that waiting for their children during the workshop or exploring the exhibition.
The design of this area will be a long bench attach with the wall and the wall will have the design of a timeline showing Malaysia certain historical architecture from the Teluk Intan Leaning Tower (1885) > Penang Bridge (1985) > Kuala Lumpur Convention Center (1997) > Malaysia International Trade and Exibition Center (2017). There will be 4 LCD attach on the wall that show the story behind the building also.
6. Photo Booth Area
Audience can choose different worldwide architecture as background according to flavor and save it in jpeg and gif format. Just select the background from the touch screen LCD, then stand in front of the camera with huge LCD behind that show the selected backdrop. After that, people can straight away share to their social media through the LCD.