Project 2 Update (Part 2 : Website Redesign)

Yo! I’m Enn Chee from group Cookies. Our choosen event project was Kula Lumpur Eco Film Festival 2015 also known as KLEFF 2015.

Here’s the webpage that we had redesign. We use red as our main colour. This is the Home Page which contain past showcase, latest news, organiser and some official partner. Of course, KLEFF also link with other social media as you can see at the bottom right of the page. There’s Facebook, Twitter and Instagram.

Home Page

Home Page

Next is the Film Page. This page contain all the past showcase/ screening. There’s 5 category. Animation is one of the example.

Film Page

Film Page

Carry on with the News page, where you can find all the latest news about KLEFF 2015.

News Page

News Page

The Attraction Page is where you can find out what other event will be hold during the KLEFF 2015. The page included small briefing about event/performance scadule.

Attraction Page

Attraction Page

You may cantact them as well to ask for any information. The contact page contain address, email, contact number and also a map which guide you to the official venue.

Contact Page

Contact Page

The last page is where you can see the screnning scadule during KLEFF 2015 so that you can manage the time and choose those screening that you interested in.

Join Us Page

Join Us Page

Tutorial Exercise Week 11

Augmented Reality

1. Layar : Data in the browser comes in the form of layers. Layers are Rest web service  serving geo-located points of interest in the vicinity of the user.

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2. Aurasma : Founded on the world’s best image recognition technology.  Vision is to enable an augmented world, where every image, object and place has its own Aura.

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3. Zapcode : Contain two powerful content creation tools —- the Widget Editor and Pro Editor.

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4. Wikitude :  An ideal package for brands and businesses who want to easily publish augmented reality campaigns and projects to the world.

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In Class Group Discussion Exercise :-D

Pros & Cons of Mobile Marketing

Pros:-
1. High penetration of devices

Most mobile users carry around theirs mobile devices wherever they go and responds to it by instant. By utilizing mobile advertisements, users will be alerted about it in instant.

2. User’s personal information

User’s personal information is stored in the their mobile devices, including their behavior, preferences & others.

3. Good response rate

Preliminary data show good response rates for mobile campaigns ( 5% click rates vs. 1% for conventional web ads).

4. Building customer database

Mobile marketing can help build a customer database. Once customers opt in to receive an ad, you can use the information for loyalty marketing and customer retention.

Cons:-
1. Technological restrictions

Current WAP technology inadequate, discouraging web searching and surfing.

2. Content adaptation

The current adaptation of mobile ads and messages on mobile devices results in poor user experience.

3. Scarcity in mobile centered websites

Due to it being a fairly recent technological advancement, mobile websites were still in its infancy stage, with only 8% of 1,000 top U.S. brands offer a mobile site.

4. Various device types

The sheer variety of mobile devices out there in the market resulting in a fragmented & complex marketing strategy, mainly due to the various functionality & devices.

Examples:-
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Banner Ads

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In Apps Ads

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Banner Ads

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Interstitional Ads

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In Apps Video Ads

Project 1 _ Critical Analysis Report and E-Marketing Proposal

First of all, we have created a faceebook page and chatbox. Basically, we posted and shared link or information in the page and major dicussion happen in chatbox. By the way, our leader also designed a “COOKIES” logo for our group. So lovely~~ :3
[ https://www.facebook.com/groups/1449398962049193/ ]

Cookies 2

Chatbox

Cookies

Facebook Page

[ PART 1 ]
We have choosed KUALA LUMPUR ECO FILM FESTIVAL 2015 (KLEFF) as our e-marketing campaign analysis project.

KLEFFKLEFF 2KLEFF 3KLEFF 4KLEFF 5KLEFF Official Website

KLEFF is Malaysia’s first and longest-running environmental film festival internationally. In the last seven years,this festival has reached out to approximately around 71,187 Malaysians through its film screenings and programs at selected venues all over the Peninsula Malaysia. Organized by non-profit environmental organization, EcoKnights. This festival is about film screenings which focused on critical environmental issues.

Click to see KLEFF Official website :-)

They had use several method for pormoting event such as poster, radio broadcast, official website, associate website, and social media (Facebook, Twitter, Instagram).

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KLEFF 2015 Official Poster http://www.ecofilmfest.my/news/39-interview-with-artist-sukhbir-cheema.html

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Radio Broadcast through TRAXX FM http://www.ecofilmfest.my/news/47-traxx-fm-interviewed-yasmin-rasyid-on-kleff2015.html

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Official Website

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Associate Website https://filmfreeway.com/festival/KualaLumpurEcoFilmFestival

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Socia Media: Facebook https://www.facebook.com/KualaLumpurEcoFilmFestival

However, we found out some issue regarding the KLEFF 2015’2 e-marketing strategy :-

  • Undermanaged Official Website
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    – Have a well-designed website but contain some technicle error.
    Soloution: Fix the broken links and don’t let it appear half-complete.
  • Incomprehensible Text Design
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    – Certain wordings are not contrast enough with the background causing trouble for readers.
    Solution: Change the typeface or make it bold.
  • Lack of Presence in Social Media Websites
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    – Have official Facebook & Twitter page but ignored by the netizens.
    Solution: Create some simple video promoting the event.
  • Lack of Feedback from Participants in Social Media Sites
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    – Received little feedback compare to the previous year.
    Solution: Admins should regulary repond to the followers. Feature comment and tags could be useful too.

As for champaign case study, we choosed “Whopper Sacrifice” created by Burger King. Its a way of promoting their new product, the Whopper Burger. It’s a Facebook app developed to demonstrate brand loyalty. Participant need to sign up for the application and delete 10 of their Facebook friends in the friend list in order to receive a free coupon for Burger King Whopper.
Through this campaign we can see the relationship between “Facebook Friend” vs “Real Friend” highlighted and how digital social media changed our culture lifestyle.

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Screenshot of the Whopper Sacrifice Official Website

 Click to know detail how Whopper Sacrifice work

[ PART 2 ] 
SWOT analysis :-

Strength
  • Attractive toward foreign investor.
  • Provide a consistency of creative minds all over the world.
Weakness
  • Various competitor around the world.
  • Lack of public interaction.
Oppurtunities
  • Attract interests for the event by increasing the number of young film maker.
  • Provide a foundation for the public to conserve and preserve our mother nature.
  • Promoting local activism and participantion in enviromental effort.
Threat
  • Competitor from higher-profile international competitor.
  • Lack of foreign interest in local event.

Target Audience :- 

  1. Environmentalist
  2. Filmmakers
  3. Students
  4. Volunteers

Competitor Analysis :-

  1. Kuala Lumpur Experimental Film, Video & Music Festival 2015 (KLEX)
    – An idependent, artist-run grassroots international festival of experimental film, video and music.
    – Target to serve as a foundation to introduce contemporary experimantal cinama and music.
    Click here for more info
  2. Festival Film Festival 2015 (FFM) 
    – Organized by FINAS for appreciation and honouring the products of locally produced fil arts and artists.
    – Popular for the entire entertainment industry.
    Click here for more info

Objective Setting :-

  • To be one of the region’s most respected & sought after enviromental film festivals.
  • To be a leader in environmental awareness & education.
  • To reach out to the Malaysian public on ways to promote sustainable living.

Key Perfomance Indicators (KPI) :-

  • To have over 500 participants to event & over 2000 visitors.
  • To have at least 100 frequent participators for the event.
  • To br one of the top 10 searches by Malaysisn people with seaarch engines such as google.

E-marketing Strategy :-

  • Focused on becoming South-East Asia’s hub of enviromental films as well as increase the awareness towards the environmental.
  • Aspiring young filmakers.

Positioning :-

KLEFF 2015 will portray themselves as the most-prestigious center of enviromental arts, as well as to better appreciate the importance of eco-friendly films.

Strategies :-

  • Engage in web-based marketing
  • Engage in enviromental-friendly outdoor advertising

Tactics :- 

  • Engage the public with frequent use of social media.
  • Fully utillize Web3.0’s capabilities with various rich media content.
  • Be more active in socia media by tagging or replying questions.
  • Conduct some activity with free mystery prizes.
  • Organize some mini quiz event through radio broadcast stations.

Conclusion

Basically, we do all sorts of things including discussions and updates through Facebook pages. Sometimes we do face-to-face chatting as well. Instead of separating the work, we do everything one at a time, following the guidelines specified by the lecturer in the brief. Our leader gather all the final dicussion result and finalized it.

prove

Disscussion

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Disscusion

prove 4

Constantly Update

Finally done our presentation~~yayyyy!!! Sorry for not presenting well. T^T Great job everyone~ :3

prove 3

Good Job Everyone 😀

Tutorial Exercise Week 4

Tutorial Exercise Week  4 __ E-Marketing

1. Tell me, in your own words, what made the Barack Obama 2008 Campaign so successful?

In the year 2008, where internet has become a norm among society especially among teenagers. Barack Obama is a wise person. He had utilized this advantage to spread memorandum and thoughts among American citizen.
Barack Obama 2008 Campaign was a very successful campaign. A special community site had been designed for this campaign –my.BarackObama.com ( https://www.barackobama.com/ ) which organize by a special team. People can comment or post on this website, any story like gun violence prevention, marriage equality, health and care and etcetera. This make people fell more direct connected with Barack Obama himself and a step for him to gain trust from his people. Although the election had over but this social network still stays online and the team still trying their best to listen to citizen’s stories, to help them when they need help.
Another reason is that Republican Party’s ads were mainly about Barack Obama and claimed that people of American didn’t know him well while Barack Obama didn’t care much about the competition. “Change We Can Believe In” as slogan. He’s ads tend to be more positive than other competitors and with all these ads in all kind of social media, people will get to know Barack Obama deeper and faster even lead to an affirmative thinking toward their future country leader.

2. How would you use his strategy if you were run for president of Multimedia University’s Student Council?

Peoples nowadays are extremely attached towards technology like cellphone, IPad, tablets and etcetera yet its not the device that they attached to but internet. What will you do once you switch on your device? YouTube, Google, Gmail, Facebook? Whatever it is, it all link to internet.
Instead of pasting posters of ourselves all over the campus like a spam, social websites can reach the function of brainwashing people to get to know about you more.
If I were run for president of Multimedia University’s Student Council, I will create a Facebook page first because Facebook currently is the biggest social media in Malaysia. With this Facebook page, it will link to other social media like Google+ or Twitter. Next, I will create a website blog with a good subject title, a powerful slogan, and of course a simple but attractive templates. In this way, students not only can comment or complain, but I can also get feedback from them about me and the student council. Last but not least, I can try create a campaign ads on social media example like MMLS.
In conclusion, when people get to know you more with this effective way, we will get higher chance to get the most votes and run the president of Student Council of Multimedia University.

Tutorial Exercise Week 3

Tutorial Exercise Week 3 __ E-marketing

1. Show you received pop email from yahoo to gmail or vice versa.
Caasdpture

2. Show you received auto forward from MMU email account.
Captaqwsure

3. Show you have sent an email using BCC to your class mates containing an inline banner. Show from  your send folder.
Cazxcpture

4. Show donation email and http://mailchimp.com report with at least 2 click.

http://us11.campaign-archive1.com/?u=a0132f0fd8e4a22bdc38a7697&id=526e6f194e&e=[UNIQID]

Capturdfe

Captderure

My E-marketing’s lecturer so pretty :3

Week 1 & 2 __ E-marketing

Is been a long time since i last time touch ma Orion although i don’t feel like wanna touch it… hehe~~ :3
I’m in love, not with the classes but my lecturer — Mrs. Heidi.  She so pretty and cute.
(PS: I’m not a lesbian.)  haha :p

OK~ back to reality~ What’s E-marketing? Honestly,I don’t know @w@ All i know is that, E-marketing is an online marketing. It used the power of internet to run a business. That’s all XD